Trade name vs. trademark do you know the difference, and why both can make or break your business?” Many business owners think their business name alone is enough to protect their brand. But here’s the reality: A trade name is the official name your business operates under. It’s what customers see on your shop sign, invoices, contracts, and legal documents. Think of it as your business’s legal identity. A trademark, however, protects your unique brand elements like your logo, slogan, or even a p