Exhausted Buyer: this ad opens by naming the reader's history of failed attempts and uses that exhaustion as the wedge for a new mechanism. Mullend sells a nail care pen for fungus. The ad is short, empathetic, and built around the assumption that the reader has already tried and failed at least three other things. "We understand how frustrating it is when nothing seems to work. That's why this pen is different: it gently delivers treatment deep into the nail matrix, helping to clear odor, itch,
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Exhausted Buyer: this ad opens by naming the reader's history of fail…
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Plagued by gum disease or tooth decay? Try this tonight (it's brilliant) 👇 https://news.mullend.com/article/receding-gums | Alicia Smith
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