Ad quality directly impacts retention, not just short-term revenue. iOS users are more sensitive to intrusive ad formats than Android users. Interstitial ads consistently drive higher churn than ...

A year to the day since the announcement, and after several revisions and community backlash, Unity is ending its unpopular pricing scheme. A year to the day since the announcement, and after several ...

This repository contains a sample project implementing the AdMob SDK for displaying interstitial, rewarded, and banner ads. Locate the @AdsManager prefab in the AdMobIntegration/Prefabs directory and ...

Unity president and CEO John Riccitiello is retiring from the company, as well as from his role as chairman and a member of the company board of directors, effective immediately. The company has ...

Cannot build Android with Admob as an adnetwork in max sdk version 5.11.4. The key for admob is already provided. `Picked up JAVA_TOOL_OPTIONS: -Dfile.encoding=UTF-8 ...

On September 12, Unity announced that beginning January 1, 2024, its pricing for developers would include a “Runtime Fee,” a new 20-cent charge to be levied every time a player installed a game after ...

After two weeks of chaos, Unity Create president Marc Whitten has a message: “I’m sorry.” Whitten’s apology, and a revised pricing policy, comes after a tumultuous period for the company, as game ...

If you’ve been following the game industry over the last few days, you might have heard that Unity, the creators of the far-reaching game engine of the same name, have made a bit of a mess. A new ...

Unity, a company that makes a suite of video game development tools, has recently sparked a major controversy in the industry after announcing changes to its pricing model. Under the new model, Unity ...

For years, the Unity Engine has earned goodwill from developers large and small for its royalty-free licensing structure, which meant developers incurred no extra costs based on how well a game sold.

Ritwik is a passionate gamer who has a soft spot for JRPGs. He's been writing about all things gaming for six years and counting. There are many engines that developers have used to craft amazing ...