What kinds of marketing messages are effective — and what makes people believe certain political slogans more than others?

Affentro’s affiliate marketing network allows advertisers to create affiliate campaigns and invite approved publishers to ...

Scream 7 hits theaters February 27, and for a franchise that usually dominates the horror conversation, the silence is deafening. One trailer dropped back in October, some TikToks started appearing ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Money hasn't been much of an issue for the Kansas City Chiefs in recent years — winning tends to mask a whole lot in the NFL. From a $450 million extension to Patrick Mahomes in 2020, to a new $158.75 ...

Change is often presented as an enigma. Unlike a traditional management task, you can’t just devise a plan and execute it. To be an effective change leader, you need to embrace a certain amount of ...

The big picture is looking bright for Waste Management, as waste generation trends are favorable for their legacy business. Despite some initial challenges, their Healthcare bet is a good strategic ...

Sports leagues are expanding, women’s franchises are booming and American fans and investors are finally starting to pay attention to the likes of soccer and Formula 1. That’s opened up new roles for ...

The digital media landscape offers both opportunity and overload. There are more ways than ever to reach your target audience and build your business, but the internet’s sprawling growth also makes ...

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior employees because agencies and marketers are falling short.

Stop guessing and start optimizing. DCIM provides real-time visibility into power, cooling, space, and asset health to reduce costs, increase reliability, and future-proof your capacity planning. Data ...

The University announced a new set of logos and other branding elements as part of an overhaul of their branding and marketing strategies Oct. 2. Since 2023, the University has been planning a new ...