The Facebook ads winning in 2026 use simple, repeatable structures that make problems, benefits and proof immediately clear.

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

The future of sustained business growth belongs to the organizations that recognize that the product is the most powerful ...

Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance.

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

Allison Varone, head of marketing for Campari America, explains how the maker of Aperol and Crodino is attempting to resonate with younger drinkers.

Now here we are today, and ads on ChatGPT are weeks away. While I can’t say I’m surprised, I’m pleased to see how much thought they’ve put into the rollout. This isn’t some haphazard test.

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general message of climate emergency awareness received more QR code scans ...

Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

TruPlay Games said dozens of Bible game ads were rejected by major platforms despite removing religious terms, sparking calls for hearings.

Rory Sutherland also cited Irish drone delivery company Manna as a 'fantastic' firm ...