The Australian branch of New Zealand-founded market research business The Research Agency (TRA) has made several senior ...

Fieldwork business Field Locker has appointed Glyn Luckett as senior account director, joining the company’s commercial team.

Hillaby (pictured) will lead marketing and brand strategy across Spark Emotions and its wider parent group, That Global View (TGV), including That Media Group, a network of digita ...

Politicians, institutions, brands and agencies are facing turmoil that is “getting worse by the hour”, a consensus shared by ...

AI should focus on how to get to human insight quicker to help best support research within brands, James MacKenzie, head of insight at PZ Cussons, told a session at the MRS Annual Conference.

If brands do not optimise for AI search, they risk being ‘invisible’ to consumers at the point of need, according to speakers ...

The AI explosion is presenting junior researchers with powerful tools that can accelerate and enhance good practice, but ...

The far-right is not a unified group, nor do its adherents necessarily subscribe to abstract ideals. Rather is is “equally ...

International insights agency Acacia Avenue has been acquired by travel, tourism and hospitality marketing agency Accord for ...

Researchers have to be prepared to experiment with synthetic data and to re-examine the statistics on which synthetic data ...

Researchers have to be prepared to experiment with synthetic data and to re-examine the statistics on which synthetic data ...

Television audience measurement body Barb has added pre-campaign planning functionality to its Barb Ads Hub analytics system ...