Despite an XCD 45mm lens already in existence, Hasselblad has launched a compelling alternative that is more compact and significantly less expensive, the XCD 45mm F4 P. There's a lot going for this ...

Hasselblad has introduced a new lens for the medium format X System cameras which is, currently, the world’s lightest digital medium format autofocus lens on the market today. A picture, a moment can ...

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology. Billed as the world's smallest and lightest medium format ...

Hasselblad has officially announced its XCD 3,4/75P prime lens after teasing the new product on the company's X account earlier this week. It's part of the company's 'P' (for portable) series of more ...

Hasselblad’s X1D medium format cameras have the guts of a high-end studio camera inside a compact body that can easily be carried around out in the real world. Although the body itself is quite ...

Medium format has shrunk down thanks to mirrorless technology — and now the lenses are following suit. On Wednesday, January 15, Hasselblad launched the lightest digital medium format lens yet, the ...

Weighing 320g (0.7 lbs) and measuring 47mm (1.85 in) in depth, the Hasselblad XCD 45P is the world’s lightest digital medium format autofocus lens on the market today. The Hasselblad XCD 4/45P will be ...