With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

Ube Superfood, a leading clean-label wellness brand, is thrilled to announce the launch of its premier organic purple yam ...

Whether in lattes, cakes or ice cream, ube is turning heads with its vivid purple hue. The Filipino yam is tipped as the next ...

You may have seen ube, also known as purple yam or purple sweet potato, popping up on trendy food blogs and on Instagram. But this trending tuber has deep roots in the Philippines, where it’s a key ...

Local purple yam (ube) stakeholders will form an organization to address supply chain gaps and raise output to meet the surging global demand, according to the Department of Agriculture (DA). At a ...

Also known as purple sweet potatoes or purple yams, ube is a mildly sweet and starchy tuber native to Southeast Asia. It's a staple in the Philippines and Japan, but beloved throughout—and beyond—the ...

THE Department of Agriculture (DA) announced it has invested nearly P2.6 million to expand ube production in key growing areas in the Visayas as the root crop recently gained popularity in the ...

The Department of Agriculture (DA) said Sunday it has earmarked funding under its proposed 2027 budget to support the country’s ube (purple yam) industry amid growing global demand. The department ...

The US Department of Agriculture has made a strong pitch for purple yam or ube to investors, noting that additional ...