Warc

Surf Matic Liquid: An Integrated Digital Commerce strategy persuaded powder detergent users to switch to Surf Matic Liquid, achieving a 3x ROAS

Surf Excel, a detergent, aimed to increase the adoption of its Matic Liquid detergent among powder detergent users in India while achieving a return on ad spend (ROAS) of over 3. Surf Excel, a ...
Rappler

Super sulit! This affordable powder detergent cleans and smells like an expensive one

Did you know that you can achieve white and fragrant clothes with Surf Active Clean? It’s affordable and conveniently available in malls and sari-sari stores. Editor’s note: This content is sponsored ...
NDTV

7 Detergent Powders For Spotlessly Clean Clothes

Whether you scrub your clothes the old fashioned way or dump a load of laundry in the machine at night, you need a powerful companion to wash away the sins of the day. From the coffee spill during ...
AOL

Liquid Vs. Powder Detergent: What’s The Real Difference?

Choosing the right detergent will largely come down to your individual needs and personal preferences, says Kim Romine, P&G Fabric Care Scientist. Factors such as ingredients, how well it will clean ...
Warc

Surf Matic Liquid: An Integrated Digital Commerce strategy persuaded powder detergent users to switch to Surf Matic Liquid, achieving a 3x ROAS

The liquid detergent market in India was valued at around 2880 Cr in 2024. It is expected to grow at a compound annual growth rate (CAGR) of 7.74% through 2030. Engineered for modern laundry, Surf ...