As part of its rebranding, Sega arcades around Japan will gradually be identified as GiGO arcades, starting with the Ikebukuro, Akihabara and Shinjuku areas. This comes after parent company Sega Sammy ...

Sega is leaving Japanese arcades behind. The company announced it is selling its remaining arcades to a company called Genda, Inc. (also known as GiGO), and leaving the coin-op business, where it ...

Genda Gigo Entertainment announced on July 15 that it will close the Akihabara Gigo 1 arcade at the end of August 2025. This was Sega’s flagship arcade and its red building has been a landmark of ...

After 56 years, Sega’s arcade history is coming to a close. In fall 2020, Sega sold off 85 percent of its arcade business to Tokyo-based Genda. Now, the company has sold off its remaining stock, and ...

Sega has exited the Japanese arcade business, bringing an end to a run that lasted for more than 50 years in that entertainment sector. When the coronavirus pandemic put almost every social gathering ...

Japanese arcade pop-up Gacha & Catch reopens March 14 on Santa Monica's Third Street Promenade with exclusive Sonic & Friends collection and UFO claw machines.

What are Japanese Game Centers? Game centers are a cornerstone of Japan's entertainment landscape. These popular amusement facilities offer a variety of attractions, from classic video games and ...

Mason has been gaming since his fingers could grip a controller. Having worked independently for years, including having his work featured by Medium's largest independent publication, he knows the ins ...