Internet gag sends people to a video of Rick Astley's 80s song. April 11, 2008 — -- Have you been Rick Rolled yet? If you have, you join the ranks of as many as 9 million people who have been hit ...

The singer previously opened up to PEOPLE about why the viral trend of his "Never Gonna Give You Up" music video is a "positive thing" Benjamin VanHoose is a Staff Editor on the Movies team at PEOPLE.

I believe it started many months ago on 4chan. Orignially it was "duck-rolled" with a stupid picture of a duck with wheels. It gradually mutated over time into its current form of Rick Astley videos.

Internet fads come and go faster than a hiccup, but one that’s somehow lasted almost as long as the internet itself is the “Rick roll.” The term refers to an online prank in which the “Rick rollee” ...