Jaguar Land Rover’s Discovery brand is getting a new look as it prepares to launch its first all-electric vehicle. The Discovery EV will be unique as it looks to differentiate from Defender and Range ...
Jaguar Land Rover rebranded itself as JLR and unveiled a new “House of Brands” strategy. Instead of two brands, Jaguar and Land Rover, JLR will have four families of brands: Jaguar, Range Rover, ...
When we talk of milestones in Land Rover’s history, the usual stuff tends to get discussed: the Range Rover, the Range Rover Sport, the most recent Defender, perhaps even the Evoque. But it doesn’t ...