It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad ...

ITN’s Craig Sulema: Programmatic isn’t defined by how ads are delivered but by how media is accessed, transacted and executed. The post Programmatic Isn’t Defined by Delivery. Workflow & Supply Access ...

The supply-side platform OpenX is eliminating all resellers from its connected TV advertising inventory pool, ensuring that buyers have more working media. The company is also removing all non-TV ...

In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree. They look at Apple Maps moving towards ad ...

America’s Test Kitchen is now selling ad inventory within its free ad-supported TV channels as a standalone package for the ...

The short answer: not yet, and taxonomies matter. If the broadcast industry wants to move forward with credibility and ...

Veteran Made co-founder and Executive Producer Carey Kight shares how his years in the Air Force prepared him to break into advertising.

With this new integration, users can access Amazon DSP with their Shirofune platform, allowing for greater flexibility. Amazon DSP is ideal for spot campaigns, pilot programs, or testing ahead of ...

The European Programmatic TV Initiative (EPTVI) has announced the launch of Stage Two of its industry-led collaboration, moving from industry discussion and alignment into action as the industry works ...