Nina Joubert is a Marketing Assistant and Copywriter at Everlytic, best known for coming up with quirky catch phrases that are either applauded or rejected with raucous laughter. She enjoys working at ...

One phrase you may have heard a lot more recently is permission-based marketing. But what exactly is permission-based marketing? And how does it fit into your current tactics? And, perhaps most ...

DoubleClick today announced the results of its third annual Consumer Email Study, which shows email to be a major driver of multi-channel purchasing. The study shows that when used effectively, ...

Consumers aren't so exhausted by spam that they don't want to hear from - and respond to - emails from legitimate marketers. That's the message behind a DoubleClick study that tracks trends in ...