For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google Ads.

The latest update gives advertisers more creative flexibility, budget control, and tools to better guide AI-driven campaigns ...

Boost ROAS with Google Performance Max campaigns. Discover smart bidding and optimization strategies for 2026. Get started ...

Google's automated Performance Max campaigns now show detailed asset and channel performance. Asset reports can now be segmented by device, time, conversion type, and network. Channel reports now ...

Negative keywords: Google is adding the‬‭ ability‬‭ to‬‭ apply‬ campaign-level‬‭ negative‬‭ keyword‬‭ lists‬‭ to‬‭ your‬‭ Performance‬‭ Max‬‭ campaigns.‬‭ Google said, "this‬‭ makes‬‭ managing ...

Google is rolling out a trio of updates to Performance Max, aimed at giving advertisers more control and optimization power across campaigns. Here’s what’s new. Sharper targeting tools. Campaign-level ...

One of the biggest reasons new advertisers end up in underperforming Performance Max campaigns is simple: they followed Google’s advice. Google Ads reps are often well-meaning and, in many cases, ...

Google announced it has added Waze ads inventory to Performance Max for store goals campaigns and Channel performance reporting is now available in all Performance Max campaigns in Google Ads. Google ...