OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...

Fewer than one in six video ads achieve high viral viewing, according to new research from Millward Brown. As part of this research, which involved analyzing 102 ads, Millward Brown created the ...

“Hello Ladies. Look at your man, now back to me, now back at your man, now back to me. Sadly, he’s not me.” The Portland-based company that created the Old Spice Man campaign, featuring a former ...

Old Spice did a wildly popular ad campaign with actor Isaiah Mustafa, who incidentally was a Seattle Seahawk for a short time. Now there’s a clever parody of that ad for The Sun tabloid newspapers ...

Back in 2010, Isaiah Mustafa set the internet on fire with a steamy series of Old Spice commercials. Declaring himself "The Man Your Man Could Smell Like," the Old Spice pitchman insisted that ladies ...

First Old Spice toyed with us by suggesting Fabio might be the new Old Spice Guy, and now the brand has debuted ads featuring a jet pilot/billionaire and a “well-decorated sea captain who battles ...

Old Spice has done it again. A new ad called "Mom Song" already has more than a million views on YouTube and even more reactions across the web. It shows the private, hilarious and creepy struggle of ...

Old Spice is resurrecting one of its most loved hits, bringing back the spirit of 2014’s ‘Mom Song’ ad for a new generation. Launching today, the new film, ‘The End of Adolescents,’ follows a mother ...