Apple just released a video highlighting the “Humans of Apple TV.” It features a series of behind-the-scenes stills from hit shows and movies.

Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were ...

Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and ‌iPhone 17 Pro‌ Max. The ad includes a series of quick zooms to show off what the ‌iPhone 17 ...

Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...

The ad was created by TBWA\Media Arts Lab (MAL) (a bespoke global agency that partners only with Apple), directed by Mark Molloy, and shot on an iPhone 17 Pro. It appears to be building on a larger ...

Apple plans to introduce additional ads within App Store search results starting in 2026, expanding its search ad inventory while keeping strict limits on how advertisers can influence placement. What ...

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...

Next year Apple will introduce more ads in the App Store because, of course, the company needs more money. An update on Apple’s Ads website says more ads will appear across search queries, appearing ...

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Disappointing news for iPhone and iPad owners last week, when it emerged that from the start of March, Apple will run more ads in App Store search queries. You may feel that searching for “into the ...