New Balance, Patriots announce deal that includes new training center next to Gillette Stadium

Boston-based athletic company New Balance announced on Monday that it has reached a long-term agreement to serve as the ...

New Balance, Patriots announce long-term deal; new training facility to open this spring

Boston-based athletic apparel and footwear company New Balance secured the naming rights for the Patriots' new training ...

New Balance Expands Reconsidered As It Taps Resale Market

New Balance is expanding its resale site Reconsidered amid soaring sales that could see the legacy footwear retailer hit $10 ...

New Balance Signs Seattle Seahawks Quarterback Jalen Milroe to Growing Athlete Roster

The Super Bowl champion joins the brand's group of major athletic talent like Coco Gauff, Shohei Ohtani, Gabby Thomas and ...
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atmos and New Balance Reunite for Mystical 1906R “Blue Moon”

atmos and New Balance are reuniting to introduce the 1906R “Blue Moon.” This new design is inspired by the concept of “inversion,” flipping the original 1906 colorways to the opposite side of the ...