Marketing

Don't Be Fooled, You Do Need Marketing Theory!

For a long time I thought about writing an article explaining the virtues of using marketing theory when building any marketing strategy. The idea, however, sounded so pompous that I tended to resist ...
Forbes

The Horseshoe Theory Of Marketing And Customer Service

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Since the advent of digital advertising, it has often felt that marketing and customer ...
marketingtechnews.net

Why traditional marketing theories don’t apply to mobile apps

Kontagent Kaleidoscope provides insightful editorials and thought-provoking articles on mobile, web, social and big data analytics. I often wonder why Philip Kotler, the father of modern marketing ...
Zawya

Marketing Guru Philip Kotler To Launch Post Recession Marketing Theory 'Marketing 3.0' In Dubai

Dubai: July 22, 2010: The world's leading strategic marketer, Professor Philip Kotler, will launch his new marketing theory, Marketing 3.0, at the 'What Next in Marketing 2011?' summit, to be held in ...
JSTOR Daily

MANAGING FOR MEDIA ANARCHY: A CORPORATE MARKETING PERSPECTIVE

Social media allows users to interact and engage with corporations and brands in ways that would be unthinkable with any other communications platform. In a new environment of "media anarchy," it is ...
Zawya

Marketing Guru Philip Kotler to Launch Post Recession Marketing Theory 'Marketing 3.0' in Dubai

PRESS RELEASE Marketing Guru Philip Kotler to Launch Post Recession Marketing Theory 'Marketing 3.0' in Dubai (ME NewsWire) The world's leading strategic marketeer, Professor Philip Kotler, will ...