Seniors are becoming increasingly overburdened by marketing efforts from private Medicare plans, and low-income beneficiaries are twice as likely to file complaints regarding fraudulent phone calls ...
Study shows enterprises achieved $21.4 million in value over 3 years, $3.2 million in annual savings, and payback in under six months Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced ...
NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI marketing cloud, today published a Forrester Consulting Opportunity Snapshot, “It’s Time to Get Serious About AI’s Business Value.” This ...
Overview: AI turns customer data into clear insights, helping brands target the right audience with relevant messages and ...
This CMO Study is the latest in IBM’s series of C-suite Studies, encom- passing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges ...
Looking to improve email performance, but unsure how you compare to your peers? Without competitor data, gauging where you stand can be difficult.With this paper from Silverpop, an IBM Company, ...
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