Fourth grader Naiya White knows what you think about her twice-daily beauty regimen and her Sephora shopping trips. “I heard all you guys were freaking out about 10-year-olds using skin care,” she ...

SACRAMENTO, Calif. (AP) — When she was in fifth grade, Scarlett Goddard Strahan started to worry about getting wrinkles. By the time she turned 10, Scarlett and her friends were spending hours on ...

Kids are swarming Sephora and have never been more obsessed with skincare − and it might be a problem. Dermatologists say they're seeing more and more children as patients with several-step skincare ...

When she was in fifth grade, Scarlett Goddard Strahan started to worry about getting wrinkles. By the time she turned 10, Scarlett and her friends were spending hours on TikTok and YouTube watching ...

Shay Mitchell and Esther Song just launched a new skin care line for kids, sparking conversations about the necessity of the products for children. The duo launched their new brand, Rini, on Nov. 6.

A few days after she began her new skin care regimen — toner, moisturizer, serum and facial mist — the skin around 13-year-old Leora’s lips became red and dry. A couple days later, the rash turned ...

Please provide your email address to receive an email when new articles are posted on . Teens and preteens on TikTok used an average of six skin care products totaling $168. Only one-quarter used ...

Gen Alpha preteens are swarming into beauty stores and buying up cleansers, moisturizers, toners, face masks and, in some cases, potent anti-wrinkle serums, exfoliants and peels. Cosmetics brands and ...