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Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. When Johnnie Walker debuted the “Keep Walking” advertising campaign ...

A rallying cry for progress for more than 25 years, 'Keep Walking' returns with a fresh perspective and a new film celebrating the determination that fuels personal progress NEW YORK, Nov. 18, 2025 ...

The latest chapter in Johnnie Walker’s more-than-two-decades long “Keep Walking” campaign shifts focus to what it mean to “keep” and the “countless ways people persist, evolve and redefine success on ...

The 'Keep Walking Nigeria' campaign celebrates the strength of the average Nigerian, the unity we share despite being a large and populous nation. Johnnie Walker recognizes the 'never- say -die' ...

Johnnie Walker is updating its long-running “Keep Walking” brand platform to focus more on individual self-expression and pursuits, a recognition of larger shifts in consumer interests, according to a ...