While Instagram is immensely popular, much of what the platform’s users post focuses on vacations, fitness, celebrities, entertainment, food, pets and other lifestyle content. This ethos makes it ...

As a B2B marketer, it can be tricky trying to connect with buyer personas on non-business social platforms like Instagram. B2C companies can more easily watch and listen for their ideal customers ...

Instagram now has over 400 million active monthly users, making it one of the world's fastest-growing social networks. It's already used by many B2C brands, but B2B brands have been a bit slow on the ...

With a recent report in The Drum revealing that B2B brands engage most with their target audience on Instagram, increasingly B2B companies are turning to this social media channel for marketing and ...

When it comes to engagement, Instagram massively outperforms other channels. According to Forrester research on interactions with brand posts, the photo-sharing platform delivers 58 times more ...

Instagram isn't just for B2C. Used the right way, it can be a picture-perfect tool for B2B marketers, too, Successful lead generation is a snap (and post) away! This presentation by Jenn Herman was ...

Instagram has 1.35 billion active users, 46% of whom are in the 25-44 age group. Now, consider that 75% of B2B buyers are Millennials—meaning, they're in that age group. That's a massive overlap with ...

The B2B marketing landscape is looking more and more like its B2C counterpart with each passing month. As B2B marketers invest more in mobile optimization, personalization tools, podcasts and more, ...