Necessity is the mother of invention, and this mom saw a need. Sharon Choksi, a co-founder of the clothing brand Girls Will Be, first got the idea to launch a line of comfortable girls’ clothes when ...

As much as we love a fabulous, red-carpet-worthy ensemble, nothing beats easy, elevated pieces that’ll keep you looking chic on laid-back days. Madison LeCroy recently reminded Us of the power of a ...

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I know it, you know it – everyone knows it if they’re being honest with themselves. Sometimes though, you’ve got to send a little reminder, and what better way to do that than through style? These ...

Imagine you have twin 6-year-olds, one boy and one girl. You hit the boys’ and girls’ departments of your favorite clothing store in search of summer clothes for them. (After all, last year’s clothes ...

Sharon Choksi, a mom of two and an entrepreneur, grew so frustrated with the clothing options offered for girls that she co-founded a business, Girls Will Be, which provides empowering shirts and ...