Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to bolster its in-house game development business and move beyond licensed ...
While older multiplayer games like Counter-Strike 2, League of Legends, and Fortnite are still absolutely huge, Roblox's dominance is wild.
Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.
Mattel is venturing further into the social gaming world by bringing its UNO card game to Fortnite and Roblox in the form of two virtual experiences.
Xbox president Sarah Bond recently called console exclusives “antiquated,” citing games like Fortnite, Roblox, and Minecraft as proof that players want access across platforms. But former Blizzard ...