Roblox (RBLX) Partners With EDO To Bring TV Style Ad Benchmarks In Game

Roblox (NYSE:RBLX) has partnered with TV analytics firm EDO to measure advertising outcomes on its platform. The partnership introduces industry standard benchmarks that compare Roblox ad engagement ...
The Desk on MSN

EDO expands outcomes measurement into gaming through Roblox partnership

Brands advertising on Roblox can now measure campaigns using the same benchmarks EDO applies to linear and streaming TV.— This story first appears at TheDesk.net, a premium source for original news ...
Morningstar

EDO and Roblox Bring Investment-Grade Outcomes Measurement to Gaming Advertising for the First Time

EDO’s syndicated outcomes data now extends to branded events and ad campaigns on Roblox, proving performance vs. convergent TV benchmarks EDO, the TV outcomes company, today announced that its ...
Eagle-Tribune

EDO and Roblox Bring Investment-Grade Outcomes Measurement to Gaming Advertising for the First Time

EDO, the TV outcomes company, today announced that its investment-grade outcomes measurement is extending to gaming advertising — beginning with Roblox, an immersive gaming and creation platform. For ...