The tool delivers real-time, mid-funnel performance insights at scale without traditional attribution costs or workflow ...

EDO, a TV measurement platform provider, has launched EDO Always-On, a new cross-platform measurement offering designed to deliver automated, scaled performance data directly into media partners’ ...

NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, has released its Body & Skincare Convergent TV Outcomes Report, detailing the industry's linear and streaming TV ad performance in Q4 2024. The ...

EDO, the TV outcomes company, announced the launch of EDO Always-On, a new cross-platform measurement offering designed to ...

EDO’s Basketball TV Outcomes Report Reveals $2.3B in Est. Ad Spend and Powerful Performance Across NBA, WNBA, and NCAA Basketball proves one of the most effective media environments for brands, as EDO ...

NEW YORK--(BUSINESS WIRE)--Quick-service restaurant (QSR) brands have long turned to TV advertising to drive foot traffic, but not all impressions deliver the same value. In a climate of economic ...

NEW YORK—Vizio’s Inscape, a smart-TV data provider, and EDO said they have extended their longstanding data partnership. EDO said the new, multiyear agreement with Vizio’s technology division is part ...

On, a new cross-platform tool promising to feed automated, scaled performance data directly into media partners' proprietary ...

With $2B in spend analyzed, EDO highlights SLTV’s unmatched ability to drive consumer intent and engagement across genres, categories, and platforms Spanish-Language Television (SLTV) is delivering ...