The Scale Performance aids online brands in achieving ecommerce advertising growth through data-driven campaigns and ...

More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and ...

There is no denying it, mobile is the new norm. Two in three American adults own a smartphone. Tablet users will surpass one billion worldwide this year. The average person spends more time on their ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

Having a clear ecommerce search strategy is essential – especially during the holidays. Ready to refine your PPC approach? Success will hinge on seamless collaboration between sales, marketing, and ...

ROAS Suite today launched its AI ad creation platform worldwide, enabling ecommerce brands to generate production-ready video ads for under $2 and image ads for $0.40—a fraction of traditional ...

Ecommerce ad spending in the United States jumped from $4.8 million the week of Feb. 17 to $9.6 million the week of March 9. The MediaRadar data, released Friday, analyzes advertising spend across ...

AppLovin’s profits and revenue are skyrocketing—but investors aren’t buying the story, sending shares tumbling 20%.

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. New Street Research in a note published Tuesday, revised ...

Microsoft Advertising’s multi-image Shopping ads let brands show more product visuals in search to boost engagement.

The ecommerce landscape never ceases to amaze, with new trends changing the way businesses build their strategies. With over ...