Marketers have long treated data as the goal. AI flips that model. Here’s how to adapt your data strategy. The post Data ...

March 25, 2026) - ASK BOSCO(R), the AI-powered marketing and ecommerce intelligence platform built by marketers, for marketers, today announced the official launch of its Beta Shopify app at Shoptalk ...

Business-to-business (B2B) marketers are under added scrutiny when operating in an economy undergoing major change. They might be dealing with a freeze on new tech implementations or resistance from ...

Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected platforms, according to recent research from Acoustic and eMarketer. The report ...

The old direct-marketing masters had it right. Direct mail and direct-response advertising were the only two channels that could tell you how you were doing: People either responded, or they didn’t.

Verified data has become important for businesses in developing marketing strategies. In the past, companies used to rely on massive, unverified lists or outdated CRM, but now they find that the cost ...

Marketers suffer from a variety of negative consequences stemming from poor-quality data that collectively drains marketing resources and limits effectiveness. Wasted media spend is the most ...

Enterprise-focused design. Platform-agnostic solution aligns with martech stacks and future data needs. CMO workflow impact. CMOs and marketing teams gain streamlined campaign planning and execution ...

While it’s common for marketers to still believe that traditional customer experience (CX) and personalization tactics are successful, industry experts from ERDM, MassMutual and Rent The Runway note ...

SAN FRANCISCO--(BUSINESS WIRE)--Hightouch today announced at Snowflake’s annual user conference, Snowflake Summit 2025, that it has been named the 2025 Marketers & Advertisers Data Cloud Product ...

Slator's Data-for-AI Report forecasts the global Data-for-AI market will grow from $9.3bn in 2026 to $21.5bn by 2031, as AI deployment readiness becomes the industry's next major bottleneck. The ...