Deal curation captured the ad industry’s imagination last year. But the curation conversation has already taken on a more pessimistic tone on the publisher side in 2025. Critics say curation is ...

Content curation is the hottest topic among marketers these days, but few companies understand what content curation is and how it can help build a brand and a business. In simplest terms, content ...

Atria's collective approach is a response to growing monetization challenges and the need to protect the value of human ...

Content curation is one of the most misinterpreted tactics in marketing. Most organizations curate content in some form or another, but very few do it correctly. Before you put time and resources into ...

Blogs are curated. So are holiday gift guides. So are cliques, play lists, and restaurant menus. “Curated,” a word that barely existed forty years ago, has somehow come to qualify everything in our ...

“I feel like there are a lot of bitter librarians out there,” says Erin Scime. They’re bitter because their profession is being democratized–but that may be a good thing for them, and for you. It’s ...

An overly convoluted programmatic supply chain means that both publishers and advertisers are looking for more refined ways of buying and selling ads. We take a look at curation as a viable solution, ...

As brands start to commit themselves to content marketing programmes that are as deep and enduring as any major publication, inevitably questions arise about the merits of curating and republishing ...

Curation is becoming an increasingly important term and for good reason: the online world is increasingly messy, muddled and full of blind alleys. Search used to be the best way to navigate online but ...