Cracker Barrel is back. After a failed rebrand attempt in 2025, the company has taken steps to lean into the nostalgia that customers love.

Cracker Barrel CEO Julie Felss Masino has explained why the southern-themed restaurant chain tried and failed to redesign its signature logo. In August, Cracker Barrel removed the image of a seated ...

Check out the latest Cracker Barrel Old Country Store Inc. (CBRL) stock quote and chart. View real-time stock prices & the company’s financial overview to help with your trading & investment.

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When Cracker Barrel unveiled a sleek new logo this August scrubbing the beloved "Old Timer" icon from its branding it wasn't just nostalgic fans who cried foul. The chain's own co-founder went on the ...

Cracker Barrel’s logo rebranding fiasco has ignited nationwide backlash and now one of the chain’s original founders is speaking out. At 93 years old, co-founder Tommy Lowe told WTVF NewsChannel 5 in ...

Cracker Barrel's remodeling plans have gone the way of its new logo in the wake of a backlash over the changes. The country-themed restaurant chain announced on Sept. 9 that it has suspended plans to ...

Good morning, Today, we’re looking at the backlash against Cracker Barrel’s new logo, a pro-Palestinian group’s demonstrations in New York, the case against price controls on drugs, and how ...

Cracks have emerged in Cracker Barrel Old Country Store’s business after a fumbled rebrand. Shares slumped Wednesday after the restaurant chain projected a decline in revenue and guest traffic over ...

Nicole Charky-Chami is a senior editor based in Los Angeles, writing and producing breaking news. She teaches journalism courses for UCLA Extension and previously taught at Loyola Marymount University ...