When The Goodyear Tire and Rubber Company released its BIG FOOT TIRE, it didn’t realize that another, smaller company, Big O Tire, was already marketing a tire by the same name. The result was a court ...

The U.S. Court of Appeals for the Ninth Circuit clarified the requirements for pleading and establishing a trademark infringement claim under a reverse confusion theory in Marketquest Group v. BIC, ...

With social media, influencer marketing trends and promotional activities on the upswing, the reverse confusion theory is fast gaining momentum in India. Unlike the forward confusion theory – which ...

As a company begins to develop its brand and create goodwill, it is often faced with a problem known as reverse confusion. Reverse confusion occurs when a junior user (often a bigger company) ...

A plaintiff seeking to prevail on a trademark infringement claim needs to establish that there is some likelihood of confusion between its mark and that of the defendant. Generally, a plaintiff ...

When the company WildFireWeb, which owns federal registration for the mark “Tinder,” objected to the logo of Tinder the dating app, it took them to court. Federal court litigation, like the case ...

In this dispute between Ironhawk - the owner of the SMARTSYNC mark - and Dropbox over the latter’s use of the name Smart Sync, Ironhawk focused primarily on its reverse confusion theory of ...

“Judge Schofield said that the likelihood of confusion in this case had not been proven as, ‘under Second Circuit law, plaintiff’s mark is in the category of descriptive because ‘RHODE’ is a personal ...

The U.S. Court of Appeals for the Ninth Circuit clarified the requirements for pleading and establishing a trademark infringement claim under a “reverse confusion” theory in Marketquest Group v. BIC, ...