What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

Storytelling has become one of the smartest ways businesses communicate who they are, what they do, and why they matter. And branded content has become one of the key drivers that help businesses tell ...

Every community has its hidden gems – the family who turned a lifelong hobby into a business, the café where old friends reconnect, the volunteer whose efforts for a local charity helps shape the ...

The Branded Content Production degree emphasizes interdisciplinary skills and is designed for students in marketing, media science, advertising, PR and film and television. COM professors Maura Smith ...

Brands have been in the content business for decades, but today’s audiences are more challenging to win over. People love a good story but skip anything that feels like an interruption. That’s why ...

EXCLUSIVE: British producer Finite Films & TV has appointed Paddy Hughes as Creative Director to shepherd a slate of original branded content. The BAFTA-nominated Director and Producer – who has ...

Host reads are powerful tools, but branded podcasts take audio advertising to the next level by combining the medium’s distinct strengths: immersive long-form content, focused listener attention, and ...

As search marketers, we tend to focus on what we can control: keywords, links, Core Web Vitals, indexed pages. We have dashboards for our dashboards. But not everything that shapes search behavior ...

EXCLUSIVE: 14 Peaks producer Noah Media Group is entering the branded content space. The docs producer has hired an ex-Channel 4 exec to oversee the push, with Sarah O’Kane joining as Executive ...

In Fall 2026, Boston University’s College of Communication is introducing Branded Content, a five-year accelerated master’s program incorporating elements of advertising, public relations and film and ...

Imagine this, a viewer has been happily binge‑watching a glossy, 10‑part series—hooked on the characters, invested in the drama—when it suddenly clicks: the ...

Gaurav Dewani is likely to step down as Revenue Head at NDTV’s Branded Content Business, sources close to the development have told e4m. Although conversations are still on about his final decision, ...