Booking.com’s Super Bowl ad didn’t make the air until late into the fourth quarter of the big game, but it quickly proved to be a hit. Featuring The Muppets, the ad has made a firestorm online, ...

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.

If you want to sell a product during the Super Bowl, a celebrity might work. If you're looking to sell travel, however, book ...