WHITESTONE, N.Y., April 17, 2025 /PRNewswire/ -- Today, BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new ...

"In 2025, we want to be the No.1 sports drink" - Kobe Bryant had a bold vision for the BodyArmor sports drink originally appeared on Basketball Network. BodyArmor founder Mike Repole introduced his ...

The Coca-Cola-owned sports drink brand is rolling out a new identity, ad campaign, and nutritional label strategy to stand out in a crowded market. Bodyarmor just unveiled the brand’s biggest-ever ...

ATLANTA, Sept. 25, 2025 (GLOBE NEWSWIRE) -- Boys & Girls Clubs of America, the nation’s largest youth-serving organization, today announced BODYARMOR Sports Drink, as its official hydration partner.

New York Knicks power forward Kristaps Porzingis has gone from unwanted to lauded to marketable star just 22 games into his NBA career. Porzingis, a 7-foot-3 Latvian who was soundly booed in ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it "becoming the #1 global sports drink," toppling PepsiCo's Gatorade from its top-selling ...