The department store is preparing for its 100th Thanksgiving Day parade and 50th Fourth of July fireworks display this year.

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Macy’s is wasting no time celebrating 2026 as the centennial year of its Thanksgiving Day parade and 50 th anniversary of its ...

With “Celebrations Start at Macy’s,” the company hopes to turn a year-long party platform into a way to boost both sales and cultural relevance, using storytelling, in-store experiences and brand-led ...