One of the considerations that agencies often have to navigate is how their prospective clients value an agency's services. Many clients measure the output productivity (pieces per hour) or the output ...

In a saturated market of lookalikes, potential clients don’t want to hire the same agency everyone else is hiring; they want something different. To stand out and provide that experience to its ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 4 hours 39 min ago By Tim Nudd - 6 hours 51 min ago By Adrianne Pasquarelli - 10 hours 35 min ago By Erika Wheless - 12 hours ...

2025 was more than a challenging year. It was a reckoning and a stress test for operating models, procurement practices, and, most importantly, the foundation of client–agency partnerships. For the ...